There's nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
I stole this statement from Seth Godin's daily blog. I love this marketing guru's wisdom and words.
It inspired me to write my own mission statement. Sadly, I didn't have one.
Cowgirl Cash Mission: Be a spirited, healthy, money making business by paying fair prices for second hand items that are authentic, practical, and beautiful. Store promotion will be done through community sponsorships, ads, and events that recognize hardworking women (and sometimes men) with spunk and determination who live a socially and environmentally conscious life.
I like it. Could be tweaked, but I like it.